"Beauty Knows No Boundaries"

I created a strategic and creative campaign for Shiseido as part of my final university project. This campaign featured Shiseido's Future Solution LX skincare and cosmetic line. My partner and I chose to focus on this line because our research indicated that there was a lack of current promotion surrounding the project.

The complete campaign includes:
  • Brand and product research
  • Three print ads (with additional concepts)
  • Produced television commercial
  • Produced radio commercial
  • Out of home ad rendition
  • Produced viral video
  • Guerilla Marketing concept